In Roman times, a stream ran through Parma, flowing right where Piazza Ghiaia stands today and strategically linking the two parts of the city.

During the city’s regeneration works carried out in the early 2000s, the Roman bridge over which the river flowed was unearthed, along with many other archaeological finds.

Today, Piazza Ghiaia is a popular spot for the people of Parma, particularly during market days, but in fact the area has been linked to trade since the Middle Ages, as its central location and constant flow of people made it an ideal spot for business.